Looking at your website’s statistics, seeing that you have a rather good traffic can make you rather ecstatic. However, when you check your sales, you suddenly become frustrated. How can you get a relatively high traffic yet also get an sales that cannot even pay for your electric bills. This is a common problem in most online shops. In most cases, only 2% of your traffic is converted to actual sales.
You might think you have done everything, like keep your products updated, joined numerous affiliate programs, offer tons of products, yet still no success. There are certain things that you might have missed.
One of the best way to convert your traffic into sales is to have a user friendly navigation. Remember that internet users are rather impatient, that if they cannot find what they are looking for with just a few clicks, they will definitely leave your site.